Isn’t it strange how you can do something for one reason and find it has another purpose altogether!
I write books on subjects that happen to capture my interest, all based around interviews. I wrote one on young people with HIV and AIDS back when there was no cure (Wise Before their Time) and one on nurses and others providing end-of-life care (Life in a Hospice). Both were very well received.
Then I became a grandmother and found that many aspects of the grandmother role were fascinating. I decided to interview nearly thirty grandmothers from many walks of life and, indeed, nationalities, and put their responses together in a book. I titled this Celebrating Grandmothers: grandmothers talk about their lives.
I thought that grandmothers would love to read – and therefore buy – it. And quite a few did – and they wrote excellent reviews about it. Here are a few examples:
“I was expecting a sentimental take on grandmothers and grandchildren, but this is a collection of very candid and honest interviews. It is sometimes sad, but also joyous and funny.”
“This is a wonderful book for grandmothers but not exclusively for them. It shows how important family bonds and the bonds between generations can be and thankfully often are. It allows us to slow down a bit and take stock of how important nurturing relationships are for ourselves, our families, and the world at large.”
“Like all good books, this one is amusing, has pathos and astonishes with the wisdom shown by the contributors…it has really made me think.”
Following its publication, I put a lot of effort into publicising the book in places where older women might learn about it. Yet there was a surprisingly small response. I had to conclude that women are reluctant purchasers of a book they expect to be of interest only to themselves.
BUT in the course of such effort, I discovered that there were eager buyers of my book, namely young parents – both men and women – looking for a present for their mother and, sometimes mother-in-law.
And then I realised that, of course, it is extremely hard to find presents for older women. We have just about everything that we need – indeed, many of us would say we have too many things.
Yet there are birthdays and Christmas. What to do? A book about being a grandmother is original. It takes little space. The cover is pretty and she is unlikely to have it. Problem solved. Bingo.
I never wrote my book to solve people’s present buying dilemmas. But it works. And perhaps I get read that way. I am not complaining.
For more information or to buy, go to my Amazon page