Years ago, I coined the term ‘cheap luxury’ in my household, but I think it is a good time to spread it around. See if you think it has meaning for you.
The term first arose, if I am not mistaken, over a jar of mustard. We were in a supermarket deciding what to buy and confronted a shelf full of mustards. Some were much more expensive than others and we were not very well off, but we had some small room for manoeuvre.
How to choose? Leaving aside the type of mustard (French, German, English, with seeds etc), there was also the question of cost. If my budget had been extremely tight, I would have gone for the cheapest, no doubt about it. In contrast, those who have no budget constraints and always want the best would choose the most expensive.
We discussed it and thought the most expensive was also notably better, I forget the reasons, and decided to buy it. Why? Because it was basically a cheap luxury. And then I began to think about it.
What makes for a cheap luxury?
Most of us like to feel cossetted now and again. We can’t afford it most of the time. But my great ‘discovery’ was that we could afford it when the overall cost was low.
The difference between the cheapest brand of mustard and the most expensive was large in relative terms, but altogether small in the scale of things.
Perhaps this is obvious. But how many people really go for it?
A little luxury now and again does us good. We feel pampered and, for no good reason, more loved. We luxuriate in it. So, my argument was, why not indulge in a cheap luxury when it is something you really appreciate? It won’t break the bank.
Examples of cheap luxuries
There are numerous examples of cheap luxuries, some of which most of us do without even thinking about it.
I love lying in a hot bubble bath, for instance, soaking up the heat. It eases the muscles and relaxes the whole body. As the water cools, I will often let a little out and add more hot water. I know this is not costless, but I do it nonetheless. It is a cheap luxury.
Thinking of baths, have you ever considered your bath soap? Most people, as far as I know, buy ordinary bath soap for themselves but choose expensive brands as gifts for friends and family for Christmas or birthdays.
But we decided long ago to buy the good soap for ourselves for regular use – not even keeping it for special occasions. The cost is low, and it just feels nice.
I could go on and on. So many foods and ordinary household products fall into the category of cheap luxuries, depending on your interests and tastes. So, too, do small items of clothing, such as the not-most-expensive silk underwear.
Lest anyone think I am advocating always buying at the high end, let me stress this is not remotely the case.
A new sports car – or even many ‘another’ car – is not a cheap luxury. It is an expensive one, as it will cost a lot of money. Hugely more than a simple car to get you around. Your bank balance will really notice.
I haven’t owned any car for years and when we did, it was a VW beetle. But I would never buy an expensive car now.
First class train or air tickets fall in the same category. You can’t even argue that they will get you to your destination any faster. Good luck to those who can afford to pay for them without holding back on other expenditure. But you know you are forking out sizeable amounts.
The same is true for hotels. You recognise the luxury and perhaps even decide to go for it, but you need to know what you are doing. In these days of inexpensive B&Bs, or even air B&Bs providing more space, luxury hotels are there for people who are not worried about cost.
None of us are going anywhere at the moment, but we will soon. I never travel first class, as it is a high price to pay for peace and quiet. And I have never liked the expensive hotels I have stayed in, as they tend to lack a human touch.
So I am not into expensive stuff – just cheap luxury.
I am not generally one to tell other people how to spend their money. We all have different interests and financial situations, and it is up to each of us. But if you do not do so already, think about splashing out on a nice bar of soap for yourself (or the equivalent).
You will get more than your money’s worth in the sense of luxury it brings.
This was first published on Sixtyandme.com